The latest performance flagship from Bentley — the Supersports — has made a highly anticipated regional debut in Dubai, marking a major milestone for the British luxury marque in the Europe, Middle East and Africa region. The debut event brought together automotive enthusiasts, VIP customers, and industry figures for a celebration of speed, precision and modern luxury.
At the heart of the event was the Supersports itself, presented in striking Daybreak specification with a Jetstream Matte finish and elegant Arctica and Portofino detailing. Guests were treated to a first look at this performance‑focused model, signalling Bentley’s renewed emphasis on dynamic driving experiences alongside its signature refinement.
The evening in Dubai featured the world premiere of “Supersports: FULL SEND”, an exhilarating film showcasing the Supersports in action at Bentley’s historic Crewe factory campus. Motorsports and action‑sports star Travis Pastrana starred in the film, pushing the Supersports through a series of gymkhana‑style manoeuvres that highlighted its agility, power and handling prowess.
Adding to the spectacle, Pastrana personally drove a modified Supersports model into the venue at the conclusion of the screening, thrilling the roughly 400 VIP guests — including nearly 100 Supersports customers — who had gathered to witness the occasion live. Bentley’s global brand ambassador and senior executives were also present, underscoring the importance of the region’s launch.
The event took place in an elegant outdoor setting along the Dubai shoreline, with the iconic Burj Al Arab illuminated in Bentley green, creating a striking backdrop that matched the car’s blend of prestige and performance.
Under the bonnet, the Supersports is powered by a formidable 666 PS engine with rear‑wheel drive and a developed chassis package aimed at delivering an engaging and responsive driving experience — a notable departure toward more performance‑oriented Bentley models.
With orders set to open in March and production slated to begin in the fourth quarter of 2026, the Supersports is expected to reach customers in early 2027 across key markets including Europe, North America, Asia and the Middle East.
The Dubai debut of the Bentley Supersports wasn’t just a product launch; it was a statement of intent from Bentley — blending heritage craftsmanship with modern performance and immersive brand experiences for enthusiasts around the world.
